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The Hard Thing About Hard Things
BEN HOROWITZ
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The 4-Hour Work Week
TIM FERRISS
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AI & Technology
Florida Startup Combines AI, Community Coaching to Expand Access to Wellness
TOTUM operates as a dual-sided marketplace connecting users with independent coaches who can build and monetize their own digital fitness business. The platform offers both a free consumer app and tool for trainers to create programs, host classes and sell products. Users do not have to pay for the fitness coaches. This free platform allows users to use AI to help build their own personal fitness journey.
AI & Technology
You Don't Need a Developer to Launch Your App Idea Anymore
A new generation of AI-powered app builders has made it possible for founders with no technical background to ship a real, working product in an afternoon.
Business
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99 Café: Twin Founders Turn a “Number” Into a Growing Coffee Brand
Founded by twins Mussa and Issa, 99 Café is operating in Jacksonville and Tampa Florida around its signature “99” concept, from pricing and promotions to menu design. From over seas to the U.S. the café is gaining interest in more states, growing the brand.
Business
DOJO Tampa Redefines the Gym as a Hub for Fitness and Entrepreneurship
A new kind of fitness and wellness concept called DOJO Tampa is taking shape in South Tampa. One that blends high-performance training with recovery, community and entrepreneurship. Its primary focus is to provide a space where members do not have to leave when they are done working out.
Business
DASH, Downtown Tampa’s Sustainable Microtransit
DASH launched in 2023 and the program has logged more than 100,000 riders since February 2026. The service operates across several downtown neighborhoods, offering low-cost transportation options without surging prices. This public transportation option provides affordable and environmentally friendly microtransit.
Entrepreneurship
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Entrepreneurship
The One-Person Business Has Become the New Measure of Ambition
America has always celebrated the self-made entrepreneur.
Insights
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Longevity
Cruise Ship MV Hondius Faces Rare Hantavirus Outbreak Amid Ongoing Health Investigation
Rare hantavirus outbreak aboard the MV Hondius cruise ship has left three passengers dead and several others infected, prompting an international health response and ongoing investigation by global and national health agencies. Officials say the risk to the general public remains low